The Think Media Podcast 249: How to Make $1M Per Year from a Small Channel w/ Thomas Frank
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Sep 21, 2023 Thomas Frank, a YouTube personality and entrepreneur, discusses how he made $1 million with his new YouTube channel. They talk about the importance of becoming the go-to person in a niche, transitioning to a niche audience, building a sustainable YouTube channel, co-hosting a personal finance podcast, and starting and monetizing a YouTube channel effectively.
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From Millions of Subscribers to Niche Success
- Thomas Frank left his 2 million subscriber channel to focus on a niche Notion channel.
- This smaller channel generated over $1.4 million in one year through digital product sales.
Niche Down for Bigger Profits
- Focus on becoming a leader in a growing niche with good product-market fit.
- Create a strong funnel to transition viewers into customers, rather than solely relying on views.
Prioritizing Value Over Vanity
- High average order value is more effective than relying on low CPA from ads.
- Thomas prioritizes his own happiness and niche interests over fame.