Discover why Martin Rohde continues to raise the bar of animal welfare in egg farming

When buying eggs, what matters to you?

In this chat with Martin Rohde, of Rohde Egg Co, Oli learns what free range actually means, as well as some other intricacies of running a rapidly expanding higher-welfare egg business in South Australia's Clare Valley region.

Even when navigating challenges around COVID-19 and avian influenza, the Rohde family has always kept animal welfare at the core of their business decisions, rather than chasing 'numbers on the board'.

Chapters

00:00 Introduction to Agribusiness and Video Series
03:14 Meet Martin Roady: A Third Generation Egg Farmer
10:56 Navigating Challenges: COVID-19 and Avian Influenza
21:40 The Importance of Biosecurity in Egg Production
29:50 Future-Proofing the Business: Growth and Sustainability

Check out this video we made in partnership with RSPCA Approved, featuring Martin and his team at Rohde's Free Range Eggs.

Learn more about how the RSPCA Approved Farming Scheme is improving the lives of farmed animals and making higher-welfare eggs available to consumers.

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EvokeAG 2026:
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