Founder2Founder with Aaron Spivak Investing in Your Body for Business Longevity: Hector Maradiaga on Why Vitality is an Asset
In this episode of Founder2Founder, Aaron Spivak sits down with Hector Maradiaga, founder and CEO of Infinity Delta. Hector has spent over a decade optimizing human performance for NFL athletes, Fortune 500 executives, and high-performing founders through data, science, and AI. Now, he's on a mission to make vitality the world’s most valuable asset.
Hector shares how his journey started by helping his immigrant father build a business from scratch, why he walked away from taking it over, and how that decision led to years of internal conflict. He opens up about the real cost of trying to prove people wrong, losing millions, and ultimately finding clarity through faith and a renewed sense of purpose. For founders pushing to scale while trying to stay grounded, this conversation gets into what actually sustains long-term performance.
Chapters
00:02 – Intro to Hector and Infinity Delta
02:08 – Born in Honduras, Raised in Hustle
04:03 – Running Excel Estimates at Age 8
05:39 – Launching a Candy Business in Grade School
06:50 – Building a Team and Learning Profit Split
08:17 – Keeping Business Quiet at Home
10:16 – The Candy Empire Collapses
12:34 – Working With His Dad Every Weekend
14:03 – Struggling With Financial Discipline Early On
15:50 – Spending Tomorrow’s Money
17:24 – Business Was Sport, Until It Wasn’t
18:52 – Stepping Away From the Family Business
19:52 – The Unspoken Guilt of Changing Paths
22:31 – The Day He Dropped Out
24:49 – Going From Comfortable to Survival
26:38 – Feeding His Younger Brother During the Crash
28:26 – Hearing “I’m Proud of You” For the First Time
30:02 – Rebuilding Connection With His Father
33:26 – Planning the Costa Rica Surprise
35:23 – Shifting From Proving People Wrong to Living With Purpose
38:37 – Focused Scaling and Clear Vision
40:08 – Killing Ego to Build Longevity
42:33 – The Final Boss: Inner Conflict
44:58 – You Can’t Fix Home With Money
46:56 – Choosing the Vehicle to Your Vision
48:34 – Entrepreneurs Are Modern Day Athletes
51:28 – Why Founders Don’t Prioritize Their Health
53:18 – Know Thyself: Performance Starts With Data
56:11 – It's About Better Years, Not Longer Life
58:34 – What Founders Miss by Waiting to Focus on Health
1:01:47 – Health as an Asset, Not an Expense
1:02:59 – The Last Decade to Invest in Your Future
1:03:31 – Your Life Is Worth More Than a Billion
1:04:00 – What He’d Tell His Younger Self
Guest Links:
Website: Infinitydelta.io
sportssciencelabs.com
Instagram: @coach_hm
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