#82: Are Paid AI Tools Worth It?, Big Google Bard Updates, and Big Tech’s AI-Driven Quarterly Earnings

25 snips

Feb 6, 2024

Explore the latest in AI, from the evaluation of paid tools to Google Bard's exciting updates. Discover how major players like Apple and Microsoft are reshaping the tech landscape with innovative solutions like the Vision Pro headset and Copilot tools. Dive into the implications of Neuralink's brain implant and the ethical dilemmas it raises. Plus, find out how AI is enhancing sales and shopping experiences with Amazon's new assistant, Rufus. This episode is packed with insights and futuristic discussions!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Paid AI Tool ROI

Evaluate paid AI tools like Microsoft Copilot or ChatGPT Team by calculating potential ROI.
Consider employee costs versus increased efficiency with proper AI training and integration.

ADVICE

AI Adoption Strategy

Don't buy licenses for your entire team without establishing generative AI usage policies.
Start with a small pilot program, provide training, and measure the value before scaling up.

ADVICE

AI Usage Metrics

Set usage minimums and clear value metrics for employees using paid AI tools.
Track utilization, measure success, and demonstrate value before expanding access.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

In Episode 82 of The Marketing AI Show, discover the newest advancements in AI, where certain updates may feel like they are directly from a Sci-Fi movie. Hosts Paul Roetzer and Mike Kaput explore the rationale behind paid AI tools, the newest updates from Google Bard, and Big Tech's AI-driven quarterly earnings calls.

00:05:18 — Are paid AI tools worth the $30/user/month cost?

00:16:33 — Google Bard just got some more big updates

00:27:47 — Apple, Alphabet, Microsoft and Meta’s AI-Driven Earnings Calls

00:42:25 — Apple Vision Pro launches

00:49:25 — Who Owns Your Voice?

00:53:51 — The hottest new job in corporate America? Chief AI Officer.

00:57:11 — The First Human Received a Brain Implant from Elon Musk’s Neuralink

01:02:20 — Microsoft Copilot for Sales and Copilot for Service are now generally available

01:05:56 — Amazon announces Rufus, a new Gen AI-powered shopping experience

This episode is brought to you by our sponsors:

Today’s episode is brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time.

Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights.

During this year’s Summit, you’ll:

Discover the current state of AI writing technologies.
Uncover how generative AI can make writers and content teams more efficient and creative.
Learn about dozens of AI writing use cases and tools.
Consider emerging career paths that blend human + machine capabilities.
Explore the potential negative effects of AI on writers.
Plan for how you and your company will evolve in 2024 and beyond.

The best part? Thanks to our sponsors, there are free ticket options available!

To register, go to AIwritersummit.com

This episode is also brought to you by our brand new Piloting AI 2024 course.

Piloting AI 2024 is a collection of 18 on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs.

More than 800 learners registered for the inaugural 2023 edition. The fully updated series, including a new Generative AI 101 course, is available on pre-sale now, and the full course launches this week on Thursday, Feb. 8.

Go to PilotingAI.com to learn more.

Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase

Want to receive our videos faster? SUBSCRIBE to our channel!

Visit our website: https://www.marketingaiinstitute.com

Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription

Looking for content and resources?

Come to our next Marketing AI Conference: www.MAICON.ai

Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home

Join our community:

Slack: https://www.marketingaiinstitute.com/slack-group-form

LinkedIn: https://www.linkedin.com/company/mktgai

Twitter: https://twitter.com/MktgAi

Instagram: https://www.instagram.com/marketing.ai/

Facebook: https://www.facebook.com/marketingAIinstitute