Exit Rich: Home Service Secrets with Lance Bachmann 5 Skills Every Home Service Business Needs to Get Rich With GENE SLADE
Everyone thinks they’re “just” a contractor, or “just” a sales trainer. Let me break it to you — you’re a marketing company, a sales company, a recruiting company, a tech company, and a leadership company. Nail those five, or nothing else matters.
Today I’ve got Gene Slade — an awesome guy who went from top HVAC tech to selling his own company for just under $2 million, and now runs one of the most recognized sales training companies in HVAC and plumbing. We get into how he used a two-hour radio show about AC units to pull in 2,000 leads a year, why most training programs fail, and the one massive leadership lesson that changed how he builds people.
This isn’t a “feel-good” chat. We talk about salespeople who don’t believe in what they sell, owners who have no real training culture, and why chaos ruins scaling. If you want to break past that $2M-$3M ceiling, double your average ticket, and actually build a company worth exiting — this is the blueprint.
We get into:
-Why most companies throw money at marketing but skip sales training — and how that destroys profits
-The #1 skill missing in salespeople (hint: it’s not product knowledge)
-The leadership blind spot that almost cost him his culture — and how he fixed it
-Why brand equity beats every short-term lead gen hack, and how to get it without wasting a decade
-His next big play: partnering with home service companies, doubling their average ticket, and taking a cut of the increase — no upfront fee
This episode is your wake-up call!
Stop blaming the market. Stop blaming the labor pool. Start mastering the five businesses you’re really in — and watch everything change.
Follow my guest at:
-Instagram: https://www.instagram.com/geneslade/
-Website: https://geneslade.com/
-Facebook: https://www.facebook.com/LeadNinja/
-TikTok: https://www.tiktok.com/@geneslade
-Youtube: https://www.youtube.com/@geneslade
Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann
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Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
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