Fashion is one of the categories that has undergone the most massive shift in terms of how retail buyers and brand sellers interact. The rise of fast fashion, the mummification of trade shows during the pandemic, changing consumer expectations and demands: all these trends in an economically challenging environment mean that buyers and sellers must collaborate faster and more transparently than ever before to drive the growth and competitiveness they need to thrive. Kristen Savilia, from her time as a buyer at Macys to CEO of Virtual Showroom and Wholesale Management Platform JOOR has spent her career transforming how fashion makes its way to market to drive the success of both brand and retailer. She joined the podcast to detail the recent innovations from the digital transformation of fashion wholesaling.
Unpacking the Digital Shelf