1695: Make Your Financing Pitch Sizzle by Christine Comaford of Smart Tribes Institute
May 22, 2025
Learn how to captivate investors with a financing pitch that balances logic and emotion. Discover the importance of addressing all parts of the brain to engage your audience effectively. Christine Comaford shares tips on showcasing your humanity and the personal story behind your venture. Clarity and conciseness are emphasized, along with the need to highlight your business plan, risks, and team strengths to stand out in a crowded market.
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question_answer ANECDOTE
South Park Gnomes Business Lesson
Christine Comaford recalls the South Park episode about underpants gnomes' flawed business plan.
It humorously illustrates many pitches' missing crucial steps between idea and profit.
volunteer_activism ADVICE
Craft a Complete, Concise Pitch
Build a concise, compelling pitch explaining why your business will succeed and how.
Highlight your team, product, market size, competition, and cost to reduce investor risk.
volunteer_activism ADVICE
Uncover Your Compelling Quotient
Identify what makes your business compelling, such as unique products, proven team, or market demand.
Use this to secure favorable financing deals with the right timing and price.
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How to Make More Money, Get More Done, and Have More Fun -- While Still Playing by the Rules
Christine Comerford
This book provides practical tips and strategies for professionals to enhance their careers, increase productivity, and enjoy their work while still following the rules. Comerford offers insights on how to navigate the workplace effectively, build strong relationships, and achieve personal and professional goals.
Power Your Tribe
Create Resilient Teams in Turbulent Times
Christine Comaford
In this book, Christine Comaford provides insights and practical advice on how to empower teams and individuals using neuroscience. The book covers how to better handle challenges such as increased competition, restructuring, and sales pressures by applying simple yet effective strategies. It includes case studies and real-world examples to demonstrate the effectiveness of the methods described. The book also touches on the importance of mental preparation and the need for practice and coaching to implement the strategies successfully.
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Episode 1695:
Christine Comaford outlines how to craft a financing pitch that captivates investors by tapping into both logic and emotion. Learn how to engage the brain's decision-making triggers, build trust fast, and differentiate your offer in a crowded market.
"To connect with your audience and compel them to act, you must speak to all three parts of their brain: the reptilian, the mammalian, and the neocortex."
"Investors are bombarded with pitches, so yours must be clear, concise, and compelling."
"Show your humanity, tell the story of why you’re doing this venture and why it matters to you."
Optimal Work Daily - Career, Productivity and Entrepreneurship 