Richard Smith is co-founder and head of sales at Refract.ai. This is the audio excerpt from the live webinar we did together on the Think Outside the Script summer virtual tour. He digs into real recordings of him using the OPTICS™ cold calling framework they created from their work analyzing and making tens of thousands of cold calls.

Connect with Richard on LinkedIn here and check out Refract.ai here.

Resources mentioned in the episode:

Think Outside the Script Summer Virtual Tour

https://tour.blissfulprospecting.com/

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Show Notes Page

https://blissfulprospecting.com/podcast

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Reply Method Guide

https://blissfulprospecting.com/reply-method/

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Become a Think Outside the Script Member

https://community.blissfulprospecting.com/

BONUS: The anatomy of a winning cold call with Richard Smith