Brian Bogert - Flipping The Lid cover image

Brian Bogert - Flipping The Lid

Relentlessly Stepping Into A New Identity w/ Adam Kifer (E106)

Mar 20, 2025
01:59:44

Sometimes, life throws unexpected curveballs our way, but resilience helps us rise above them. Our ability to adapt not only shapes our future but also empowers us to step confidently into a new identity.

Joining us on the show is Adam Kifer, founder of MUV Martial Arts, Impakt Mastermind, and Relentless Media Agency. Adam is a leading voice in the martial arts industry, and his journey is one of resilience, growth, and transformation.

In the episode, Adam opens up about his journey into martial arts and how it helped shape his emotional intelligence. He also reflects on how he navigated his wife’s postpartum depression and his struggle with receiving compliments.

Adam recounts the moment his life took a dramatic turn when a false accusation threatened everything he had built. He reveals the backstory behind a damaging article driven by misleading claims from his former executive assistant and reflects on its impact on his family, employees, and business reputation. Despite the challenges, he shares how he fought back against the false narrative and found strength in stepping into a new identity.


Timestamps:

[02:46] Who is Adam Kifer?

[05:49] Adam’s Martial Arts journey

[16:33] Emotional intelligence

[27:02] Navigating postpartum depression

[32:37] Embracing feedback

[37:40] Receiving compliments

[42:51] Value vs. Worth

[01:03:37] Marketing

[01:15:14] The false accusation

[01:36:08] Stepping into a new identity

[01:55:04] Adam’s future & legacy


Key Takeaways:  

• Martial arts help develop emotional intelligence, self-discipline, goal setting, and mental toughness. ~Adam Kifer [07:28]

• Emotional intelligence refers to your ability to feel, process, and interpret emotions, as well as identify the triggers causing them. ~Adam Kifer [17:57]

• Constructive feedback helps you identify blind spots and shorten the time it takes to navigate challenges. ~Brian Bogert [33:19]

• Your value is the impact you have on the external world, while your worth is what you believe you deserve. ~Brian Bogert [42:51]

• Successful marketing requires a deep understanding of the brand you’re working with. ~Adam Kifer [01:08:50]

• The best ad says a lot with the least words. ~Adam Kifer [01:13:29]

• We may not be able to control our reputation, but we have full control over our character. ~Adam Kifer [01:38:19]

• Compassion can only exist when people establish a connection with one another. ~Brian Bogert [01:50:59]


People Mentioned and Other Resources:

1. David Ogilvy

2. Confessions of an Advertising Man:https://bit.ly/43JsR33

3. Mad Men: https://www.imdb.com/title/tt0804503/

4. Unpublished David Ogilvy: https://bit.ly/3XNgajS

5. Living Fearless: https://bit.ly/3FFBaTt

6. Compassionate Capitalism: https://bit.ly/3Fs8Sfj

 

Keep In Touch with Adam Kifer:

TikTok: https://www.tiktok.com/@adamkifer

Facebook: https://www.facebook.com/akifer

YouTube: https://www.youtube.com/@adamkifer

Instagram: https://www.instagram.com/adamkifer/

Follow Brian Bogert…

Website: https://brianbogert.com/

Podcast: https://www.flippingthelid.com/

YouTube: https://www.youtube.com/@BogertBrian

Instagram: https://www.instagram.com/bogertbrian/

LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/


Listen to Flipping the Lid anywhere podcasts are available!

Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFz

Apple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

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