The Athletic FC Podcast Inside Liverpool's 15 year journey from civil war to superclub
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Oct 13, 2025 Peter Moore, the former CEO of Liverpool FC, shares insights from his tenure, including how Fenway Sports Group reshaped the club's identity and transformed it into a superclub. Dr. Ian Graham, former Director of Research, discusses the pivotal role of data-driven recruitment in player selection and performance analytics. They also touch on FSG's shifting strategies, including the significance of Anfield in preserving local identity, and the challenges of integrating advanced analytics into football operations. Their perspectives offer a fascinating look at modern football governance.
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Local Heart, Global Pulse
- FSG pursued a ‘local heart, global pulse’ strategy to monetise Liverpool while preserving identity.
- They focused on stadium, revenue growth and reinvesting into squad and infrastructure.
Inheriting A Club In Civil War
- Simon recalls FSG inheriting a club mired in a civil war between owners and poor results on the pitch.
- Liverpool were second to bottom after eight games, showing how deep the problems were.
Choose Redevelopment Over Relocation
- FSG chose to keep and redevelop Anfield rather than move to Stanley Park, mirroring their Fenway approach.
- They prioritised extracting more value from the existing stadium and club heritage.