Western Brand Tecovas Sees Growth Spurred By Stores, Brand Experience and Culture
Oct 25, 2021
27:33
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In episode 321 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Hedrick, CEO of Tecovas, a seller of handmade, high-quality western boots. Hedrick discusses the Tecovas business and his professional background, his inspiration for launching the western brand, and the factors he believes have spurred growth during the COVID-19 pandemic through physical retail expansion…
Total Retail Talks