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Business Untitled
Tom Szaky & TerraCycle: The Untapped Market of Garbage | EP 29
May 1, 2024
Tom Szaky, founder of TerraCycle, discusses transforming perceptions of trash and building a business empire from discarded items. Topics include redefining waste lifecycle, profitability of recycling, consumer influence on waste production, planned obsolescence, and promoting conscious consumer choices for sustainability.
55:33
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Quick takeaways
- Consumer choices can impact industries more than political votes - a study showed 99% of purchased items become garbage within a year.
- TerraCycle focuses on recycling non-economically viable items and promoting reusable systems to minimize environmental impact.
Deep dives
Power of Consumer Choices
Consumer choices through what they buy and don't buy can impact industries more significantly than political votes. A study on the impact of stopping purchases showed that industries like chewing gum could collapse in just six weeks if global consumption ceased. The conversation highlighted that 99% of purchased items become garbage within a year, emphasizing the rapid turnover of products in the market.
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