The Town with Matthew Belloni How to Get an Emmy Nomination (...for Matt??)
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Jun 12, 2025 Matt is joined by Debra Birnbaum, the editor-in-chief of GoldDerby and a former head of awards at Amazon Studios, to delve into Emmy campaigning. They explore the differences between Emmy and Oscar campaigns, revealing the costs of both small and large efforts. Debra shares insights on the voting dynamics and statistics behind nominations. With a humorous look at outrageous tactics like buying billboards, they also make predictions about potential nominees for Best Drama and Comedy categories, sharing their expert viewpoints on the competitive landscape.
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Emmy Campaigns as Industry Power
- Emmy campaigns are a massive industry with millions spent on influencing voters.
- Emmys boost careers, mark quality content, and help platforms recruit talent.
Peer Voting Structure
- Emmy voters are divided into 31 peer groups, voting only within their profession category.
- Actors, for example, vote for actors, creating a peer-to-peer voting system.
Work the Room to Win Votes
- To get votes, you must actively campaign by attending events, networking with peers, and doing interviews.
- Being seen as working for the award is essential; talent must engage directly with voters.