Bryan Gildenberg Part I of VI The Omnichannel Shopper

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb

Part I - The Omnichannel Shopper

Questions answered: 

1. How are omnichannel shopper expectations changing and which expectations have accelerated in the pandemic?
2. Are new habits being formed by pandemic shoppers?
3. What omnichannel solutions do shoppers expect in physical stores?
4. Can Amazon steal shoppers that are walking in competitors physical stores? How?
5. Are shoppers turning to private label in the pandemic? What would accelerate this conversion? 
6. Are there specific capabilities of the digital shelf that consumers desire (sorting, filtering, lifestyle tagging, etc.)?
7. Which categories have pandemic shoppers gravitated the most to for eCommerce?
8. Have shoppers expanded their portfolio of retailers in the pandemic or have they just shifted the balance of purchases from in store to online?
9. Who do consumers trust more: brands or other shoppers? How does that impact omnichannel engagement?
10. Post-pandemic, which categories will shoppers not be returning to the old way of buying?

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