Leaning In Multifamily Marketing with Resident360's Josh Grillo
Josh Grillo, co-founder and president of Resident360, joins Todd Anderton, Trademark’s VP of Marketing, and Chad Colley, Trademark’s SVP Multifamily Partner, to share his multifamily marketing industry expertise, including best-practice examples and major multifamily marketing pitfalls. Josh also shares current marketing trends that would’ve surprised him a decade ago. The three discuss how Josh’s book, The Definitive Guide to Apartment Marketing, shaped the industry and the importance of immersive, integrated and experiential marketing for multifamily products.
Leaning In is published every second and fourth Wednesday of the month. Be sure to follow the show on your preferred podcast app to hear Part 2 of Josh, Todd and Chad’s discussion.
Links
The Definitive Guide to Apartment Marketing
Timestamps
(0:49) - Josh’s background and career
(4:26) - What services does Resident 360 provide?
(6:19) - The inspiration behind writing The Definitive Guide to Apartment Marketing
(11:22) - The emergence of TikTok and Reels as effective marketing tools
(12:29) - What are the biggest industry changes you’ve seen in the past decade?
(18:37) - What are some mistakes you’re seeing players in the multifamily space make in marketing?
(23:46) - How has the pandemic affected your core marketing strategies?