

Creating a growth-driving community with dbt Labs’ Tristan Handy
Mar 28, 2022
30:06
Key Points:
- How dbt got its start as a consulting service (01:04)
- Four key factors in a successful transition from consulting service to SaaS company (03:37)
- Tristan explains why the services team at dbt remains strategic (08:55)
- dbt's three main sales motions (10:00)
- How dbt's massive Slack community aids their growth (10:53)
- My thoughts on creating a successful community with a quote from Lemlist's Guillaume Moubeche (11:38)
- Tristan explains dbt's unusual relationship with their competition (14:48)
- dbt's open source business model (16:50)
- I talk about what you need to consider with an open source business model, with a quote from Cloudera's founder, Mike Olsen (17:34)
- Why Tristan believes community driven companies must be advancing the conversation in their field to succeed (21:17)
- Tristan explains dbt Labs' marketing efforts (22:49)
- dbt's approach to meet-ups and conferences (23:27)
- I explain what I see as the true value of meet-ups and conferences with a quote from Drift's David Cancel (24:30)
- Creating trust at scale (26:45)
- Wrap up (28:10)
Mentioned:
How mental availability helped Guillaume Moubeche grow Lemlist from $0 to $10 million in revenue
Category creation and product-led differentiation with Drift's David Cancel
My Links: