Jonathon Hensley is co-founder and CEO of EMERGE, a digital product consulting firm that works with companies to improve operational agility and customer experience. He got into the digital product space inspired by the incredible people developing new technologies all around him and the possibilities they unlocked. This fueled his curiosity about how technology transforms people's lives and work.

In this episode, we discuss how you can better serve your customer/clients by understanding their motivation, jobs-to-be-done theory, and value exchange. This podcast is sponsored by Ditto: www.thinkditto.com Ditto's vision is to put an end to team burnout. They are Asana Solutions partners and help businesses optimize business workflows.