E11: Subscriptions – Tech’s Shiny New Thing

This episode of “This Week in Local” takes on another big issue on the minds of Localogy analysts Mike Boland and Charles Laughlin.

This episode’s sole topic involves the quest for revenue diversification via new subscription products. The subtext being that having a single source of revenue, however lucrative, is an underlying weakness.

Mike cites Meta Verified as the latest example of BigTech seeking new income streams via subscriptions. However, he thinks Snapchat+ is among the best of the recent subscription rollouts by the major social media platforms, e.g., Meta and Twitter.

Episode 10 of This Week in Local is sponsored by Localogy’s L23 Conference, April 17-19 in Coronado Bay, California.

Learn more at Localogy.com