
The Marketing Book Podcast
475 Second Skin by Jason Miller
Feb 16, 2024
Jason Miller, author of Second Skin, discusses his turbulent journey in becoming a leading voice in B2B marketing. Topics include mental health struggles, the absurdity of the music industry, embracing passion, and how to rock your way through the darkest times and come out stronger.
01:13:40
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Quick takeaways
- The importance of adaptability and reinvention to succeed in the ever-changing music industry.
- The power of building a personal brand and leveraging unique interests and passions to attract like-minded individuals.
Deep dives
The power of reinvention in the music industry
The podcast episode discusses the challenges and downfall of the music industry, particularly the reluctance to embrace digital disruption, leading to the decline of traditional revenue streams. The episode highlights the importance of being adaptable and open to reinvention in order to succeed in the ever-changing music landscape. The speaker shares personal experiences working in the music industry and witnessing the rise of digital platforms. They emphasize the need to understand the audience, provide value, and be willing to take risks in order to stand out in the competitive market.
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