The Matt Phillips Podcast for Sales Leaders Turning Customers into Superfans…Where Retention & New Sales Rule
Want to really see next level sales results? Well, you need to transform your customers into your brand's biggest advocates! And that’s what we’re here to talk about today with an expert in this!
On this week's The Matt Phillips Podcast episode, Matt interviews Brittany Hodak. Brittany is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”
In this episode, Matt and Brittany reveal the secrets to revolutionizing customer experience from her book, 'Creating Superfans.' Discover the power of the Platinum Rule in leadership and its impact on creating loyal brand advocates. Learn about the importance of brand focus and captivating gifts to foster stronger connections with your audience. Uncover the keys to understanding customer experience at every stage, transforming casual consumers into true superfans.
They will touch on such topics as:
- Building and Creating a Superfan for your brand.
- The three components of a Superfan: They are a customer who has transacted with the business, they are delighted by their experience, and they become an enthusiastic advocate.
- The concept of the Platinum Rule.
- The importance of investing in yourself as a leader to understand what motivates and drives your employees and partners.
- How to focus your energy in one direction when attempting to build your personal brand.
- How to create a connection that eliminates apathy and how to frame our stories differently to each listener.
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Leadership can be challenging, so if you have any leadership questions that you want answered on this podcast, send them over to us at theteam@mattphillipscoaching.com.
Additional Resources:
Connect with Brittany:
- Website: https://www.brittanyhodak.com
- Instagram: @BrittanyHodak
- Ready to turn your customers into lifelong advocates? Get your copy of her book Creating Superfans here: www.brittanyhodak.com/book/
Connect with us on social at:
- Linkedin: www.linkedin.com/in/mattphillips15
- Instagram: @mattphillipscoaching
- Facebook: https://www.facebook.com/MattPhillipsCoaching/
- Youtube: https://www.youtube.com/@mattphillipsleadershipcoac3976/featured
- Website: https://www.mattphillipscoaching.com/
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