Faizaan Charania, Product Manager, AI at LinkedIn, discusses his AI product development approach, integrating generative AI, and evaluating AI-driven experiences. He shares wisdom on feedback integration, user trust, and collaboration challenges between product managers and AI teams. The podcast explores push vs pool mechanisms in product development, pros and cons of using open source models in enterprise-level use cases, prompt engineering and iteration, building trust in new interaction patterns, and the shift towards understanding machine learning and natural language models.
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Quick takeaways
Generative AI should be seen as a tool and not a standalone solution in building AI products, with a focus on understanding the user problem, leveraging available data, and considering the user experience.
Carefully selecting and iterating on prompts, along with evaluating AI models based on predefined criteria, are crucial in building effective AI experiences, with trust and feedback mechanisms playing a vital role in ensuring accurate and reliable outputs.
Deep dives
Using Generative AI as a Tool in Building AI Products
The podcast episode discusses using generative AI as a tool in building AI products. The speaker emphasizes the importance of thinking about generative AI as a tool rather than a standalone solution. They highlight the need to understand the user problem, leverage available data, and consider the user experience when incorporating generative AI. The speaker also discusses the importance of prompt engineering and iteration to create consistent and reliable outputs. Additionally, they mention the significance of trust and the need to actively evaluate and address biases in the AI system.
The Role of Prompts and Evaluation Criteria in AI Experiences
The podcast explores the role of prompts and evaluation criteria in building AI experiences. The speaker emphasizes the need to carefully select prompts and iterate on them to achieve the desired output. They discuss evaluating the performance of AI models based on predefined criteria, determining what makes an experience successful, and using evaluation metrics to measure the effectiveness of the models. The importance of trust and feedback mechanisms in ensuring accurate and reliable outputs is also highlighted.
Integration of Generative AI in LinkedIn and Content Understanding
The episode touches on the integration of generative AI in LinkedIn and the focus on content understanding. The speaker mentions using AI to solve problems for creators on the platform by improving distribution, supporting growth, and facilitating engagement. They discuss the benefits of AI in content understanding, enabling better matching of content to users' interests. The need for trust in the experiences generated by AI models is emphasized, along with the challenges of evaluating outputs and overcoming biases.
Product and Technical Collaboration in AI Development
The podcast highlights the collaboration between product managers and machine learning engineers in AI development. It emphasizes the importance of product-oriented thinking for machine learning engineers, who actively consider user problems, biases, and the evaluation criteria for successful AI experiences. The speaker mentions the increased speed and possibilities offered by AI tools, allowing for faster testing and exploration of new ideas. The need for ongoing collaboration, prompt engineering, and addressing user feedback for trust-building is also discussed.
MLOps podcast #187 with Faizaan Charania, Product Manager, AI at LinkedIn, Building Effective Products with GenAI.
// Abstract
Faizaan outlines his AI product development approach, starting broadly and refining details with tech leads, emphasizing the value of a simplified MVP. He also explores integrating generative AI, highlighting its role in enhancing user experiences through LLMs.
In this discussion, Faizaan shares wisdom on feedback integration, user trust, and the collaboration challenges between product managers and AI teams. Let's delve into evaluating AI-driven experiences and the complexities that arise in this dynamic landscape!
// Bio
Faizaan is an AI Product lead at LinkedIn working on Personalization and Generative AI use cases for Creators and Conversations on LinkedIn. He's been in the field of machine learning for 8+ years now he started as a research assistant eventually transitioning to being a Product Manager during his time at Yahoo.
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Connect with Faizaan on LinkedIn: https://www.linkedin.com/in/faizaan-charania/
Timestamps:
[00:00] Faizaan's preferred beverage
[00:22] Takeaways
[02:54] The Bollywood actor
[05:23] Faizaan's in tech
[07:45] Technical pieces to learn about before working at LinkedIn
[09:23] Tech Team Data Strategy
[12:01] Gradual vs. Advanced ML Implementation
[13:36] Shipping on time
[14:11] Thoughts on building products with AI
[18:20] Push and pull mechanism
[21:47] Costs and Choices with AI Models
[25:06] AI ROI Evaluation
[27:02] Thoughts on open source
[28:17] Building Generative AI focus
[31:50] Prompts and Anomalies
[34:57] Where to have a human in the loop
[35:45] Problem-driven AI Tool
[37:56] Creator of AI-generated post on LinkedIn
[39:50] Product Impact on AI Democratization
[41:15] Distinct signals to measure ROI
[44:38] PMs learning AI while ML teams learn product
[47:22] Gotchas seen when adding a new AI feature
[50:00] Evaluation Challenges in Responses
[51:55] Who's more confident?
[52:55] Wrap up
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