Missions to Movements
The LinkedIn Tool Every Fundraiser Should Be Using For Donor & Corporate Partner Growth with Ariana Younai
Apr 9, 2025
Ariana Younai, the Head of LinkedIn for Nonprofits, discusses how to maximize fundraising and donor engagement using LinkedIn's Sales Navigator. With insights on leveraging advanced filters and buyer intent signals, she shares transformative strategies for reconnecting with lapsed donors and building strong corporate partnerships. Ariana highlights success stories, including how a second-degree connection led to a grant for 5,700 essential workers. She also offers practical advice and a limited-time access opportunity for nonprofits to enhance their outreach efforts.
36:14
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Quick takeaways
- LinkedIn's Sales Navigator enables nonprofits to efficiently identify and engage potential donors using advanced search filters and relationship insights.
- The platform's unique professional environment fosters genuine connections, increasing the chances of securing donations through meaningful relationships.
Deep dives
Leveraging LinkedIn for Nonprofits
LinkedIn is an essential tool for nonprofits, providing access to free resources and exclusive discounts tailored for fundraising and community engagement. Notably, 85% of nonprofit professionals report that LinkedIn assists them in achieving their goals, highlighting its effectiveness within the sector. Nonprofits can utilize LinkedIn not only for donor outreach but also for building corporate partnerships and enhancing their overall brand presence. With features designed specifically for nonprofit needs, this platform stands out as a pivotal resource for growing a dedicated community of supporters.
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