The Gradient: Perspectives on AI

Russ Maschmeyer: Spatial Commerce and AI in Retail

Feb 1, 2024

55:41

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Russ Maschmeyer, Product Lead for AI and Spatial Commerce at Shopify, previously led design for multiple services at Facebook and co-founded Primer. Podcast discusses AI in retail, personalized shopping experiences, challenges in creating immersive web experiences, and the future of spatial commerce.

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Quick takeaways

AI systems are opening up possibilities for immersive, responsive experiences in various fields including shopping and spatial commerce.

AI tools are making creativity and innovation more accessible, allowing individuals without technical expertise to bring their ideas to life more quickly and easily.

AI is transforming the landscape of retail and entrepreneurship by increasing productivity and personalization, enabling businesses to provide personalized experiences to customers.

Deep dives

Advances in AI systems enable immersive experiences and impact culture

AI systems are opening up possibilities for immersive, responsive experiences in various fields, including voice transcription, language modeling, and 3D rendering. These advances have the potential to greatly impact culture. For example, the podcast discusses how technologies like hacked connect sensors and product design work can create immersive experiences. The guest, Russ Moschmeyer, shares his exploration of AI's role in shopping and spatial commerce at Shopify.

Introduction

2min

From Fine Art to AI: Exploring Music Performance with the Microsoft Kinect Sensor

9min

Insights into Past Work Experiences at Facebook and Primer

6min

AI in Retail and Entrepreneurship

12min

The Future of Virtual Try-On and Lowering Entry Barriers for Customers

20min

Exploring the Challenges of Creating Immersive Web Experiences

4min

Exploring Projects and Future Directions in Spatial Commerce and AI

3min

In episode 109 of The Gradient Podcast, Daniel Bashir speaks to Russ Maschmeyer.

Russ is the Product Lead for AI and Spatial Commerce at Shopify. At Shopify, he leads a team that looks at how AI can better empower entrepreneurs, with a particular interest in how image generation can help make the lives of business owners and merchants more productive. He previously led design for multiple services at Facebook and co-founded Primer, an AR-enabled interior design marketplace.

Have suggestions for future podcast guests (or other feedback)? Let us know here or reach us at editor@thegradient.pub

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Outline:

* (00:00) Intro

* (01:50) Russ’s background and a hacked Kinect sensor

* (06:00) Instruments and emotion, embodiment and accessibility

* (08:45) Natural language as input and generative AI in creating emotive experiences

* (10:55) Work on search queries and recommendations at Facebook, designing for search

* (16:35) AI in the retail and entrepreneurial landscape

* (19:15) Shopify and AI for business owners

* (22:10) Vision and directions for AI in commerce

* (25:01) Personalized experiences for shopping

* (28:45) Challenges for creating personalized experiences

* (31:49) Intro to spatial commerce

* (34:48) AR/VR devices and spatial commerce

* (37:30) MR and AI for immersive product search

* (41:35) Implementation details

* (48:05) WonkaVision and difficulties for immersive web experiences

* (52:10) Future projects and directions for spatial commerce

* (55:10) Outro

Links:

* Russ’s Twitter and homepage

* With a Wave of the Hand, Improvising on Kinect in The New York Times

* Shopify Spatial Commerce Projects

* MR and AI for immersive product search

* A more immersive web with a simple optical illusion

* What if your room had a reset button?

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The Gradient: Perspectives on AI

Russ Maschmeyer: Spatial Commerce and AI in Retail

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Advances in AI systems enable immersive experiences and impact culture

The power of AI in accelerating creativity and accessibility

The role of AI in improving productivity and personalization in commerce

The future of commerce in the era of spatial computing

Challenges and possibilities in creating immersive web experiences

Get the Snipd
podcast app

AI-powered
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Discover
highlights

Save any
moment

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The Gradient: Perspectives on AI

Russ Maschmeyer: Spatial Commerce and AI in Retail

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Advances in AI systems enable immersive experiences and impact culture

The power of AI in accelerating creativity and accessibility

The role of AI in improving productivity and personalization in commerce

The future of commerce in the era of spatial computing

Challenges and possibilities in creating immersive web experiences

Get the Snipdpodcast app

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Discoverhighlights

Save anymoment

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