Hub Podcasts How AI is upending the internet economy
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Jul 29, 2025 The discussion dives into the rise of 'zero-click' searches that keep users anchored in AI-generated summaries, drastically changing online behavior. The hosts reveal how traditional SEO is becoming obsolete as AI prioritizes trustworthy sources. Businesses must shift their digital marketing strategies to engage audiences influenced by AI. There's a compelling exploration of how AI transforms earned media and online visibility, urging content creators to adapt. The conversation concludes with insights on the evolving internet economy and the potential opportunities it presents.
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AI as Final Content Source
- AI interfaces are turning from internet portals into final content sources.
- This shift means content creators must adapt to AI as the primary content distributor.
Rise of Zero-Click Searches
- Zero-click searches now make up nearly 70% of searches, reducing traffic to news websites.
- Organic traffic from Google to news sites dropped significantly within a year, reshaping digital influence.
AI Disrupts Digital Marketing
- Traditional digital marketing is obsolete due to AI's control over information dissemination.
- Being featured in AI summaries is now crucial for reaching and influencing audiences.