Business Without Bullsh-t Think Net Zero is a bunch of woke cr*p? You’re dead wrong. It’s an economic opportunity.
EP 372 - Our guest, Ben Askins, is pretty convincing when he says that being green is one of, if not THE biggest commercial opportunity of the century. Ben is a serial entrepreneur, now scaling Green-Tech start-up Gaia, so he knows his onions.
Our chat gets stuck into culture wars, and culture warriors, and why we need to get our heads out of short term political point scoring and into the long game. Us, the media, everybody.
He also makes a very good point that you can’t make being a politician a thankless job, with terrible pay and still expect the best and brightest to apply to run the country.
*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*
Spotify Video Chapters:
00:00 BWB with Ben Askins
02:29 Ben's Background and New Venture - Gaia
03:29 Gaia's Role in Environmental Regulation
05:57 The Importance of Biodiversity Net Gain
07:08 The Marketplace for Natural Assets
13:38 The Future of Green Tech and Energy Efficiency
23:47 Ben's Journey in Digital Marketing
25:48 Building a Personal Brand on Social Media
28:34 The Challenges of Being a Boss and Entrepreneur
32:58 The Unappealing Job Dilemma
33:56 Social Media in Politics
34:58 Engagement Groups and Media Manipulation
36:59 The Complexity of Political Debates
37:10 Monetising Hobbies and Job Satisfaction
38:02 The Need for Honest Political Communication
45:32 The Challenges of Running a Government
50:21 Climate Change and Green Technology
57:14 Quickfire - Get To Know Ben
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