Business Without Bullsh-t

Think Net Zero is a bunch of woke cr*p? You’re dead wrong. It’s an economic opportunity.

Mar 5, 2025

01:03:38

EP 372 - Our guest, Ben Askins, is pretty convincing when he says that being green is one of, if not THE biggest commercial opportunity of the century. Ben is a serial entrepreneur, now scaling Green-Tech start-up Gaia, so he knows his onions.

Our chat gets stuck into culture wars, and culture warriors, and why we need to get our heads out of short term political point scoring and into the long game. Us, the media, everybody.

He also makes a very good point that you can’t make being a politician a thankless job, with terrible pay and still expect the best and brightest to apply to run the country.

*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*

Spotify Video Chapters:

00:00 BWB with Ben Askins

02:29 Ben's Background and New Venture - Gaia

03:29 Gaia's Role in Environmental Regulation

05:57 The Importance of Biodiversity Net Gain

07:08 The Marketplace for Natural Assets

13:38 The Future of Green Tech and Energy Efficiency

23:47 Ben's Journey in Digital Marketing

25:48 Building a Personal Brand on Social Media

28:34 The Challenges of Being a Boss and Entrepreneur

32:58 The Unappealing Job Dilemma