The dream of recurring revenue and the reality of subscription fatigue

We are already 1 month in 2024 and one element seems to be clear. Inflation is there, purchasing power is at its lowest and businesses are readapting to this new world.

Of course, product management and pricing are a pivotal topic in this shift and our profession is on the frontline when it comes to keeping products attractive to customers and to price them in a way that is acceptable to buyers and viable for businesses.

Subscriptions have been at the core of the success of digital (and less digital) businesses in the last 10 years, but some signals of fatigue are stepping in.

Higher churn, and additional "activation friction" are a thing.

Do you see the same happening in your company or for your product?

In this deep dive, I explore the "subscription fatigue" that we start seeing among consumer AND business customers, and I provide some pragmatic strategies to adapt.

Find the full article at: https://salvabocchetti.com/articles/the-dream-of-recurring-revenue-and-the-reality-of-subscription-fatigue/

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