Episode Outline

[04:39] Matt’s background

[07:16] How does sales and marketing operationalize their work

[10:13] The ability to be more creative and more agile with more of your execution moving forward.

[11:18] How do you become an essential service?

[12:04] Why focusing on internal process improvement can really provide a strong ROI

[14:34] What CEO can do to improve that interchange between sales and marketing

[16:35] Some of the most common mistakes leaders make

[17:04] Be creative and unique with your approach to unique businesses

[19:22] Use empirical evidence to decide what, what the best option is moving forward

Matt's Inspirations: