Episode Outline
[04:39] Matt’s background
[07:16] How does sales and marketing operationalize their work
[10:13] The ability to be more creative and more agile with more of your execution moving forward.
[11:18] How do you become an essential service?
[12:04] Why focusing on internal process improvement can really provide a strong ROI
[14:34] What CEO can do to improve that interchange between sales and marketing
[16:35] Some of the most common mistakes leaders make
[17:04] Be creative and unique with your approach to unique businesses
[19:22] Use empirical evidence to decide what, what the best option is moving forward
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