Today's episode is all about turning fans into customers and customers into fans. David sits down with internationally-known author, advisor, educator and speaker David Meerman Scott. Scott co-wrote his latest book, Fanocracy: Turning Fans Into Customers and Customers into Fans, with his daughter Reiko Scott. Fanocracy unearths the science behind building emotional connections in your tribe and marketing lessons learned from fandoms outside of sports, including the Grateful Dead. The show takes a deep dive on applying those lessons to cultivating stronger experiences and relationships with your fanbase.
Show Notes
3:16 Defining Fandom
6:15 A Family Affair - co-authoring “Fanocracy: Turning Customers into Fans and Fans into Customers” with Reiko Scott
9:47 The Individualization of Fandom
13:56 Combatting the Polarization of Social Media
15:23 What Else is There? Building Fandoms Outside of Social Media
21:45 Implementation of Fan Engagement in “Social Spaces”
24:25 Lessons from K-Pop and Growing Rabid Fans
26:41 The Power of K-Pop Fan Bases
29:36 Making Fans Feel Like Insiders
31:40 The Original Social Network
37:04 The Mentality and Psyche of MLS Support Groups
39:29 Utilizing Fandom to Create Emotional Connections
43:25 Rapid Fire Questions
- Bad Advice
- Sharing success stories
- David’s billboard: “Educate and inform, instead of interrupt and sell.”
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Additional Resources
Fanocracy.com | Fanocracy: Turning Fans Into Customers and Customers Into Fans
Other Books by David Meerman Scott
The New Rules of Marketing and PR
The New Rules of Sales and Service
Marketing Lessons from the Grateful Dead
Real-Time Marketing and PR
Eyeball Wars
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