John Parkin knows a good idea when he sees one. As a formed Creative Director of one of the most innovative and exciting advertising agencies of the 1990s, he knows a thing or two about coming up with ideas. He's helped create big ideas for big brands, and he's also had one big idea of his own that has transformed his world.

His big idea? F**k It. It led to John leaving his job, Him and his wife Gaia running countless F**k It retreats, and more than 1 million books sold.

The happy startup is Carlos and Laurence’s big idea. 10 years ago many people didn't get it or thought they were weird. But people remember it, and all around the world it seems to make sense.

They’ve had people run various happy startup meetups in North and South America, Australia and New Zealand, the middle east and all over Europe.

If you haven't yet hit on your big idea, this episode with John explores the power of a big idea, How you can spot one, and how to have one of your own.

Links

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