Scale Your SaaS 267: How to Quickly Earn Your Buyer’s Trust - with Liam Patterson
EPISODE SUMMARY
In this week’s episode of Scale Your SaaS with host and B2B SaaS Sales Coach Matt Wolach, we will delve into CEO and Founder Liam Patterson’s success, discussing the growth journey of Bidamic, a company specializing in Google Shopping.
From securing investment and expanding the team to launching innovative software products, Bidnamic has experienced significant growth. Let's explore the tips and strategies shared by Liam on how they built trust, marketed their services, and established a strong foothold in the market.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 267, "How to Quickly Earn Your Buyer’s Trust - with Liam Patterson"
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Liam Patterson, CEO and Founder of Bidnamic
TOP TIPS FROM THIS EPISODE
- Scratching Our Own Itch: The Genesis of Bidnamic
- Building Trust and Conveying Success
- Harnessing the Power of Customer Testimonials
- Vertical Expertise and Targeted Messaging
EPISODE HIGHLIGHTS
- From Accidental Discovery to Specialization
- Transparency and Building Trust
- Leveraging Customer Testimonials
- Vertical Expertise and Targeted Messaging
TOP QUOTES
Liam Patterson
[14:15] "So first of all, we're fortunate we're so vertical, that all we do is Google Shopping, you know, Google Shopping ads, we're not trying to do different channels, different types of ads different you know, when we're masters of one vertical, so I often say that creates cut through and it cuts creates cut through in our messaging and also very visible at trade shows because people walk past no interest at all, or they're like, oh, Google Shopping, like, that's been a headache.”
[19:24] “We can only control one part of the funnel, but there is another part.”
Matt Wolach
[11:55] "And and you're absolutely right, the old way of doing things was you can't show who your customers are, you can't put your customer list out there. And I was taught that in my early days, you can never don't do that. But actually, guess what your competitors, they're not going to work hard enough to go find those and go through everybody."
LEARN MORE
To learn more about Bidnamic, visit:
https://www.bidnamic.com/
You can also find Liam Patterson on LinkedIn at:
https://www.linkedin.com/in/liam-patterson/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/
Get even more tips by following Matt elsewhere: