Decoding Sales Episode 48: Behind the scenes of a pitch riff session
Oct 8, 2025
27:01
In the first couple of weeks of joining TigerBeetle, Peter got together with Alex to discuss TigerBeetle and its positioning. In this dynamic conversation, Alex puts Peter on the spot with the TigerBeetle pitch and provides feedback while also trying his own version!
As they build the story arc together you'll notice some key elements that can be useful for any pitch:
- Encapsulating an undeniable trend happening today
- Describing the pains companies face while keeping up with that trend
- Providing a compelling reason why your technology can help with those pains
- Ending with a strong impact statement around what adopting your tech means for the business
A huge thank you to Joran Greef, Marina Pape, Lewis Daly, and the entire TigerBeetle team for allowing us to use this material and for such a warm welcome to Peter in his first couple of months joining!
To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!