UXRConf 2020 - Lara Vujovic - Understanding and Measuring User Emotions: The Missing Puzzle Piece

Researchers see a lot of emotions when we're out in the field. But it's hard to know what to do with these emotions when it comes to translating them into insights that our teams can use. Can we measure them? Categorize them?

In her talk, Lara outlines how to make sense of emotions and use that data to drive powerful research insights.