Mail Unleashed with Rory Sutherland Ep 11: Why top brand loyalty programmes feature mail with Natalie Milner
Is mail the key to building and maintaining strong customer relationships?
In this episode of Mail Unleashed, former Group Membership & Loyalty Director at the AA, Natalie Milner, shares insights from her career, as she and Rory Sutherland sit down to discuss:
- The importance of making sure that customers feel valued
- Two examples of successful direct mail campaigns from Wickes and Loaf
- How mail can make customers feel appreciated
- Natalie’s experience with mail at the AA
Tune in to find out why top brands are turning to mail for their loyalty programmes.
00:00 Intro
00:41 Welcome to Natalie
01:25 Natalie's first example of a successful mail campaign – Wickes
04:50 Natalie's second example of a successful mail campaign – Loaf
06:00 The AA and direct mail
06:51 The importance of having a holistic view in media selection
09:03 Why physical marketing makes an impact
12:09 Outro
Natalie has years of experience working for big name brands like the AA, Curry’s plc and Wickes.
She helps organisations transform their brand and customer experience by integrating media and connecting touchpoints to acquire, engage and retain more customers- increasing loyalty.
Follow Natalie.
LinkedIn - https://www.linkedin.com/in/natalie-milner-b65a601/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/natalie-milner-cmo
YouTube - https://youtu.be/VVfz9WBaVxA
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