Treyd Secrets: Supply, Sales and Scaling 8. Mantle: Tech-driven skincare phenomenon
May 16, 2024
36:25
Mantle has achieved cult status in the skincare industry, but like every success story, the journey to getting there was filled with challenges, grit, and a keen ear for customer feedback. We sat down with Josefin Landgård, CEO and co-founder of Mantle, to hear about her entrepreneurial journey, which also includes co-founding the healthcare unicorn Kry. The episode dives into the success of Mantle, from tech-inspired product development, to building a love brand to securing VC funding in trying times.
Timestamps:
- 01:15 Josefin’s entrepreneurial journey
- 04:45 Disrupting healthcare at unicorn Kry
- 06:40 The Mantle story and mission
- 09:20 The pandemic inception of Mantle
- 16:05 Sprint to skin: tech-inspired skincare development
- 21:00 Building loyalty and a love brand
- 23:40 Sourcing the right ingredients
- 26:40 Finding the right suppliers
- 27:39 The diverse Mantle channel mix
- 30:00 Nailing VC funding against all odds
- 34:30 The future of Mantle
- 35:20 Josefin’s number one trade secret