Follow the Gradient How Stoicism Helps You Stay Grounded When Everything Falls Apart — Alex Limpert of GuestReady on Leading Through Chaos
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Jul 3, 2025 
Join Alex Limpert, co-founder and CEO of GuestReady and Rental Ready, as he shares how Stoic principles helped him navigate the tumultuous waters of the COVID-19 crisis. He emphasizes the importance of focusing on what you can control and how transparency builds trust during tough times. Alex discusses the Stockdale Paradox, blending harsh realities with hope, and offers insights into maintaining self-worth separate from business outcomes. His journey highlights resilience and mindful leadership when faced with unprecedented challenges.
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Crisis Focus Saves GuestReady
- Alex Limpert faced a deep crisis during COVID with vanished bookings and no salary funds for 140 employees.
- He found survival in focusing only on what he could control, avoiding overwhelm from uncontrollable factors.
Control Actions In Crisis
- In crisis, CEOs should focus exclusively on actions they control and accept what they cannot influence.
- Alex applied this by cutting costs, furloughing staff, and seeking new funding to make GuestReady survive.
Communicate Transparently in Crisis
- Transparent, regular communication builds trust and confidence during crises.
- Leaders should balance honest bleakness with confident optimism to keep the team united and focused.