#317 INSTAGRAM: Showing Up Authentically, Making Content Creation Fun & Using Human Design to Nail Your Marketing with Andi Eaton
Nov 9, 2023
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In this episode, Andi Eaton, a 1/3 Sacral Manifesting Generator, discusses Instagram and showing up authentically. They explore topics such as selling on Instagram, connecting with the right people, and finding your own path. They also share powerful step-by-step processes for generating leads and sales on the platform.
Create an attraction point outside of Instagram to expand audience knowledge and generate income.
Overcome fear and discomfort on Instagram by taking confrontational action and committing to a specific strategy.
Grow your Instagram audience through consistency, high-quality content, storytelling, and engagement.
Deep dives
Using Instagram to Generate Income
One effective approach to generating income on Instagram is to have an attraction point outside of Instagram, such as a free course, ebook, or checklist, that expands the audience's knowledge. This free offering should provide valuable insights and create a desire for more from the creator. To do this, create posts that offer high-value tutorials or lessons, using reels, carousels, or videos to engage the audience. Encourage users to comment or engage with the content, and then direct them to the free offering. This helps attract the right audience and move them into a sales funnel.
Overcoming Fear and Getting Started on Instagram
To overcome fear or discomfort in using Instagram, it's important to recognize that it's often a result of being out of your comfort zone rather than true misalignment. Take confrontational action and commit to a strategy for a specific period, such as 21 days. Stick to the plan and evaluate the results to understand what works best for you and your audience. Experiment, trust your intuition, and create content that aligns with your strengths and authentic style. Lean into storytelling and create mini-narratives in your stories to engage the audience and build confidence.
Using Instagram to Grow an Audience
To grow an audience on Instagram, focus on consistency and high-quality content. Develop a plan for your posts and stick to it, ensuring that you offer valuable insights or tutorials that attract your target audience. Encourage shares and saves of your posts to generate more visibility. Additionally, engage with your audience through stories, using storytelling principles to create a narrative that keeps them connected and interested. Experiment with different content formats, such as carousels, reels, or videos, and evaluate the results to determine what resonates best with your audience.
The Power of a Sales Funnel on Instagram
To use Instagram to generate income, create a sales funnel that guides users from Instagram to your digital offerings or courses. The funnel starts with an attraction point, such as a free class or resource, which prompts users to engage and learn more. Once they've taken the free class, they should receive a follow-up email that introduces them to a paid offer or the next step in their journey. Automate this process to efficiently guide users from Instagram to your paid offerings, leveraging the value and insights you provide to promote sales.
Creating a Strategy and Evaluating Results
Develop a strategy for your Instagram content based on your strengths, type, and profile. Identify the type of content that aligns best with your unique style and resonates with your audience. Experiment with different formats and approaches, such as carousels, reels, or written posts, and evaluate the results to understand what works best for audience engagement and growth. Focus on providing high-value insights, engaging storytelling, and encouraging shares and saves to increase visibility and attract your ideal audience.
On this episode, I talk to the AMAZING Andi Eaton, a 1/3 Sacral Manifesting Generator, all about Instagram and showing up authentically on social media.
This is a BIG conversation that I’ve been having with so many clients, and even within my own business. How do we show up on social media in a way that feels good for us? How do we get over the fear of not knowing enough and not knowing where to start? How do we sell on Instagram? How do we connect with the right people?
All of these questions and more are answered inside this episode with Andi. And just as a Line 1 does, she gives SO much detail and actual step-by-step processes to creating more success and fun on Instagram.
Andi Eaton Alleman is the Founder of Oui, We - a platform dedicated to deprogramming how creatives are supposed to do business, career, and life. She works with companies like Google and Pinterest, plus conscious brands and CEOs interested in fusing soul and spirit into work. She’s the Founder and Creative Director of the clean beauty brand Casa Noon. She hosts the top-ranked mindset podcast Your Woo Woo Best Friend, which features practical conversations for attainable transformation. Her latest book, Elemental: Nature Inspired Rituals to Nourish Your Life is available wherever you get your books.
I trust you will get what you need from this episode, and if you have questions, just DM me on insta @the_human_design_coach
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