Chris Hayes, an Emmy Award-winning MSNBC host and author of The Siren's Call, dives into the complex world of attention in the digital age. He discusses how 'attention capitalism' reshapes our society and politics, likening it to the labor changes of the 19th century. Hayes critiques the role of tech giants in commodifying our focus and the implications for democracy. He emphasizes the importance of authenticity in broadcasting and collective action to support marginalized communities, while also sparking conversation about societal values and our digital existence.
Chris Hayes discusses how attention capitalism has commodified our focus, leading to a profound sense of alienation in society.
The podcast highlights the difference between compelled and voluntary attention, stressing the challenges individuals face in maintaining concentration amidst digital distractions.
Hayes emphasizes the complexities of communicating climate change, contrasting immediate events with its gradual impacts that often go unnoticed in the attention economy.
Deep dives
The Transformation of the Digital Economy
The digital economy signifies a shift from material production to a focus on information and attention as primary resources. This transition has influenced various industries, leading to the proliferation of data and the competition for consumer attention. The concept introduced by Herbert Simon highlights that while information is virtually infinite, human attention is limited and increasingly scarce. In this context, managing attention becomes crucial, as businesses vie for a finite resource that shapes consumer experiences and preferences.
The Compelled vs. Voluntary Attention Dichotomy
Human attention is characterized by two types: compelled and voluntary attention. Compelled attention occurs involuntarily, triggered by stimuli such as loud noises or sudden movements, while voluntary attention involves a conscious choice to focus on specific information. The rising competition for attention has led to strategies aimed at engineering compelled attention, particularly within digital platforms that utilize notifications to draw users back into their spheres. This ongoing battle for attention poses challenges for individuals seeking to maintain focus in an increasingly distracting environment.
Attention and Identity: The Alienation Effect
The commodification of attention has fostered a sense of alienation as individuals find their ability to focus increasingly compromised. This phenomenon mirrors historical theories of labor alienation proposed by thinkers like Karl Marx, emphasizing a disconnect between personal agency and external demands on attention. As people navigate a world saturated with competing stimuli, the sensation of losing control over one's attention leads to feelings of estrangement from their own experiences and identities. This enduring sense of alienation becomes a defining characteristic of life in the attention economy.
The Role of Social Media in Attention Dynamics
Social media dramatically alters how attention is captured and sustained by leveraging mechanisms that resonate with the 'cocktail party effect.' This phenomenon allows individuals to remain attuned to personal mentions, enhancing social connection while simultaneously intensifying competition for attention. Consequently, platforms optimize features to amplify user engagement, often leading to information overload. Journalists and content creators face the challenge of retrieving meaningful narratives amidst distractions while navigating the potential pitfalls of algorithm-driven attention markets.
Navigating the Challenges of Climate Change Awareness
Addressing climate change in the attention economy is particularly difficult due to its abstract and long-term nature, which contrasts sharply with immediate, visually arresting events. While dramatic occurrences like wildfires gain significant attention, the underlying, gradual accumulation of carbon emissions remains largely unnoticed. Effective communication about climate change requires innovative approaches that connect abstract concepts to personal and local realities. By ensuring climate-related disasters are framed within broader socio-political contexts, media can stimulate necessary conversations and drive collective action against environmental degradation.
We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and private has been clear, at least in theory. Now, as MSNBC host and bestselling author Chris Hayes writes in The Siren’s Call, “With the help of a few tech firms, we basically tore it down in about a decade.”
Hayes says “attention capitalism” has assaulted our minds and our hearts, and has reordered our politics and the very fabric of our society. He argues that we are in the midst of an epoch-defining transition whose only parallel is what happened to labor in the 19th century: attention has become a commodified resource extracted from us, and from which we are increasingly alienated.
As Hayes writes, “Now our deepest neurological structures, human evolutionary inheritances, and social impulses are in a habitat designed to prey upon, to cultivate, distort, or destroy that which most fundamentally makes us human.”
Join us in Silicon Valley to hear Chris Hayes discuss a single holistic framework that could wrest back control of our lives, our politics, and our future.