#68 - Law Firms Enter The AI Arms Race

Two years ago, Max Junestrand was pitching his legal AI tool in Stockholm. Today, he leads one of the fastest-growing and most talked-about startups in the legal tech space.

In this episode, Mary sits down with the CEO of Legora to unpack what’s really happening at the intersection of AI and the legal industry—and what’s coming next.

In this episode:

• Zero to Ninety: How Legora grew from 3 co-founders in a tiny room to nearly 90 employees in under two years—and why growth at that pace is both exhilarating and challenging.
• The AI Arms Race: Why Max thinks we're past the “zero to one” moment in legal AI, and what “ten to one hundred” really looks like.
• Enterprise First: Legora's bold move to build for big firms from day one—and how they won over skeptical managing partners and corporate buyers.
• The ROI Reckoning: As CFOs tighten the purse strings in 2025, Max breaks down how law firms are thinking about pilots, platform fatigue, and showing real business impact.
• Training the Next Generation: Will AI kill the associate path? Max offers a candid take on why firms may not need as many junior lawyers—and why that doesn’t mean the end of meaningful legal careers.
• Product or People? Mary and Max dive into why early buyers are betting more on startup teams than the tech itself—and how Legora is trying to earn that trust.
• The End of Point Solutions: With AI tools multiplying daily, Max predicts a shakeout is coming—and explains why orchestration and seamless user experience will win.

Whether you're trying to roll out legal AI across a global firm or just keeping tabs on the tools reshaping the industry, this episode delivers a rare, candid look from a founder at the center of the storm.

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