Episode 287 – Underused Marketing Tactics That Are Absolute Gold for Advisors –– With Claire Akin

Your competition is consistently adding new prospects to their email lists and getting meetings with ideal prospects.  How? By using proven digital marketing tactics that most advisors just aren’t doing!  In this episode, Matt talks to Claire Akin, the founder of Indigo Marketing Agency, a marketing consultant company that specializes in working with financial services professionals. They unpack Claire’s marketing checklist, which is full of the underused tactics that top advisors use to attract, nurture, and convert ideal prospects.  You will learn: The differences between leading and lagging measures of marketing success Two marketing tactics to focus on (instead of getting caught up in every new marketing trend) Which topic always becomes a top-performing blog for Claire’s clients Which page gets the most traffic on advisors’ sites Why including pricing on your website is a must How to grow your email list without using pop-ups And more! Tune in now for digital marketing tactics that are absolute gold for advisors! Resources: ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Claire Akin on LinkedIn | Indigo Marketing Agency | Sample Marketing Calendar | Checklist: Marketing Strategy | Schedule Your Free Marketing Consultation | On-Demand Webinar: How to Create Your 2021 Marketing Plan | On-Demand Webinar: The Truth About Marketing for Financial Advisors | The Marketing Guide for Financial Advisors by Claire Akin | Checklist: How Does Your Marketing Compare To Top Advisors? | Checklist: How To Set up and Optimize Your Facebook Business Page | Checklist: How To Set up and Optimize Your LinkedIn Company Page | Checklist: How To Set up and Optimize Your Twitter Profile | Google My Business