Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content.

Today, Greg is joined by David Perell, writer and founder of Write of Passage, where students learn a step-by-step method for publishing quality content and distributing ideas, leading to unexpected opportunities and increased serendipity in their work and life. In this episode, we chat about building Write of Passage, Religion, Walt Disney and more.

A SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Retool.

Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.

Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/

►► This episode is also brought to you by Athletic Greens.

AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!

Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com

David Perell: https://twitter.com/david_perell

SHOW NOTES

00:00 - Intro

00:40 - Why David launched Write of Passage

04:00 - Have a bad 2-year plan but a great 10-year plan

09:33 - Why everyone is a writer
15:07 - The economics behind Write of Passage
21:16 - How to build an audience
25:15 - Community vs. Religion
33:29 - Going to heaven, passive income, and getting laid
41:54 - Vertical leadership, yes or no?
52:13 - How to connect with David

« La France est reconnue pour ses compétences technologiques et son énergie décarbonée par les investisseurs », selon Marc Lhermitte