Projectified Communication — The Path to Payoff with guest Oren Klaff
Picking up our previous conversation on "pitching projects," Oren practices what he preaches — diving right into describing "a path to payoff" to follow when running team meetings or presenting a solution to stakeholders.
About our Guest:
Oren Klaff is author of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal and an investment banker who has raised more than $1 billion for entrepreneurs.
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Key Takeaways:
[02:46] Describe problems in ways that solutions are valued
[10:57] Establish why meeting is important and worth the time
[12:35] Build a narrative arc about what's new or changing
[18:54] 'Unpack' the solution with facts then 'sell' benefits with emotion
[21:30] Only present for as long as you can be compelling
[23:13] Remember and believe that YOU are the value
Links:
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal,by Oren Klaff