Mindful Drinking: the success of Heaps Normal

Australia’s beer culture is almost embedded in Aussies from childhood, whether one of your parents is asking you to grab them a beer from the fridge or pass their stubby holder, having a cold one in hand is a standard practice. But over the last couple of years the rise of non-alcoholic or low alcohol drinks have boomed, with companies like Heaps Normal leading the way. 

In this episode of the Briefing, we’re joined by Andy Miller, co-founder and CEO of Heaps Normal.  His company only began in 2020 - and now has now catapulted into a $57.5 million business. 

Today’s episode is all about how mindful drinking has exploded in Australia.

 

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