The Town with Matthew Belloni The Shameless Golden Globes, and Paramount Takes Warner Bros. to Court
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Jan 12, 2026 
Lucas Shaw, an entertainment reporter at Bloomberg known for his insights into Hollywood's inner workings, joins to dissect the Golden Globes, highlighting the awkward corporate moments that defined the night. They delve into Paramount's bold lawsuit against Warner Bros. regarding the Netflix merger and discuss the legal strategies at play. Lucas assesses the likelihood of Paramount's tactics succeeding amidst changing industry dynamics, while Matt shares his predictions for the upcoming Oscar contenders.
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Globes As Corporate Marketing Tool
- The Golden Globes are now leveraged as business assets by billionaire owners to promote other ventures.
- Matt Belloni shows how ownership by Jay Penske and Todd Boehly turned the show into corporate marketing theatre.
Exec Cameos Blur Editorial Lines
- Owners and networks got visible airtime during the broadcast, blurring editorial and commercial lines.
- Matt criticizes putting trade executives and partners in prominent on-air roles as self-promotion.
Camera Cuts Serve Corporate Agendas
- Many corporate figures were prominently framed on camera to add legitimacy and push owner interests.
- Belloni notes this strategy differs from other shows because the Globes' owners push their own agenda into the broadcast.