Stuff They Don't Want You To Know The Illuminati of Online Dating, Chapter Two: One Match To Rule Them All
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Dec 20, 2024 The podcast dives into the vast world of online dating apps, revealing that a single company dominates much of the market. It critiques the business models of these platforms and their impact on user experiences. Discussions cover the juggling act of validation seekers, the economics behind hookup culture, and anxieties stemming from dating apps. The hosts touch on innovative solutions, like a unique app charging only upon successful matches, while emphasizing the need for self-love and boundaries in relationships.
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Women Attract Men
- Match.com's early success relied on attracting women, recognizing that their presence attracts more men.
- This strategy, focusing on a desired demographic to attract a larger user base, mirrors tactics used in nightclubs.
Match Group's Business Model
- Match Group, a dating app conglomerate, owns over 45 brands and millions of users globally.
- These brands employ a freemium model with subscriptions and in-app purchases, generating substantial revenue.
Match Group's Market Dominance
- Match Group's dominance in the online dating market (owning two-thirds) raises concerns about monopoly.
- However, US law allows monopolies attained through superior products or business acumen, excluding criminal activity.