Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS.

Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.

Hit PLAY to hear:

The importance of brand and quality
Adapting to market changes
How Chilly’s leverages outsourcing
Why you need to always put customers front and center
Effective use of marketing and merchandising

Key timestamps to dive straight in:

[05:43] Fashion experience led to challenges in Chilly’s.

[07:17] Diversification from water bottles to various products.

[10:01] Making it easier for European customers to purchase a Chilly’s bottle.

[14:53] The Chilly’s team and what gets outsourced.

[17:44] Chili's ensures quality, builds trust and community.

[19:06] Listen to Bryony’s Top Tips!

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