Customer Success Talks How Customer Education Drives Retention and Success | Vicky Kennedy
In today's episode, I had the pressure to talk about Customer Education and how it's interconnected with Customer Success, with Vicky Kennedy, CEO of Echtus and a leading expert in developing customer-focused learning programs. Vicky shares her experience in crafting data-driven, strategic education initiatives that go beyond onboarding, helping organizations drive deeper engagement, higher adoption, and lasting customer loyalty.
Vicky brings light to the strategic importance of customer education in driving customers' success. She explores how well-structured education programs can significantly enhance product adoption, customer retention, and overall satisfaction.
She shares best practices for creating effective educational content, how to measure success, and how customer education can help businesses engage and retain customers in the long term.
Key Takeaways:
- Best practices for designing scalable and effective education programs.
- How to measure the impact of education on customer retention and satisfaction.
- How to turn education into a growth lever for your organization.
- The future of customer education and emerging trends.
Whether you're a customer success manager, product strategist, or team leader, this episode is packed with actionable insights that will help you elevate customer relationships and empower users through education.
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Meet Echtus - http://www.echtus.com
Connect with Us:
Vicky Kennedy - https://www.linkedin.com/in/vickykennedy/
Listen to the episode on Spotify - https://open.spotify.com/show/1Di7rGGs25vRMBrSUUEnxn?si=c63b6826030b45e8 We're expanding to Latin America! Check out Customer Success Talks Latin America, our Spanish version of the show. Find the links in the description below. Spotify - https://open.spotify.com/episode/5R8kF7Yt0VbvNS1Wz06bmE?si=zshhJqR9RDevDal5GluZ0Q Youtube - https://www.youtube.com/channel/UC11VRvlLrv3r46TaUr0zFlA