The 4Ps of Sales Effectiveness with Darrel Griffin

Darrel Griffin is simply one of those guys who always presents really well on LinkedIn. Immaculate posts, great layout, good presentation. 
 
Darrel produces a very high caliber of content for LinkedIn which he uses to support his business development. Darrel helps people, from all over the globe to be 'more attractive' to their ideal customers on LinkedIn 
 
He spends a bunch of his time coaching his clients to develop and understand their specific niche. So that they can achieve that goal of being more attractive to their customers. 
 
The old push-approach to selling, according to Darrel, he is a big fan of attraction selling. 
 
Darrel shares some great strategies and insights in this episode including why we all need to think of ourselves as a DR and use his 4 P's. 
 
Patient 
Pain 
Prescription 
Prognosis 
 
We also cover off why you need to start with the right mindset on LinkedIn as well as why he thinks the term 'social selling' is somewhat misleading. 
  
Darrel Griffin
https://www.linkedin.com/in/darrelgriffin/  
 
New Proactiv Training
https://www.weareproactiv.com/

Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/

Mark McInnes - Sales Training
www.Markmc.co

www.Bonjoro.com 
Coupon – BOSS20

Tactical Pipeline Growth
www.markmc.co/tpg 

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