Going Deep with Aaron Watson 535 Breaking into the RV Business w/ Brett Randall (Aliner)
Brett Randall is the President and CEO of Aliner, a manufacturer of folding campers and travel trailers.
After selling a family business, Brett was brought in to consult on turning around the 30+ year old RV company. Eventually, his experience in manufacturing optimization, market channel development, and growth led to him being recruited to run the company.
A few years ago he bought out a majority of the shareholders and is building Aliner into a larger part of the growing RV market.
In this episode, Brett and Aaron discuss how he turned around the company, their distribution through select retailers, and how he evolves the product lineup.
Brett Randall’s Challenge; Every month, pick one thing to get done.
Connect with Brett Randall
If you liked this interview, check out our episode with JD Ewing where we discuss how he transformed one of the largest office furniture business, the values he instilled in the culture and his method of financial forecasting.
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