Exceptional Customer Engagement with Kellanova’s Joe Mueller

Dec 12, 2025

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The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova.

Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/

Here's what we asked Joe:

Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with at Kellanova?
You recently penned a white paper for MMR (Mass Market Retailers) focused on the shopper experience. Can you talk about the motivation behind that piece?
Talk more about what is driving these changes in shopper behavior?
So what is the answer? From your perspective, how can the industry shift to meet the changing needs and wants of shoppers?
What does a true win-win partnership with retailers look like, and what behaviors signal that it’s moving in the right direction?
Can you talk a bit about how Kellanova is engaging differently in light of these shifts?
In light of this and other changes, What are therefore the most important skills a future CPG commercial leader needs to learn and sharpen?
Looking to what’s ahead in the next 3 years, what are you focused on, excited about - and are there any concerns ?

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