

Mike Reilley: The Journalist's Toolbox
Jan 26, 2024
In a lively discussion, Mike Reilley, a journalism tool expert and author, shares his passion for digital reporting and AI. He delves into the evolution of the Journalist's Toolbox, a comprehensive resource for journalists. Reilley reveals the staggering number of new AI tools released monthly and the importance of adapting in a digital-first landscape. He also critiques how news organizations mishandled their print products online. Ultimately, he emphasizes the blend of tradition and technology, advocating for ethical journalism and continuous learning.
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Mike's Journey Into Journalism
- Mike Reilley discovered his passion for journalism through a high school coach who introduced him to the school newspaper advisor.
- He worked at multiple newspapers including the Chicago Tribune and Los Angeles Times before shifting focus to digital journalism.
Mistake of Free Digital News
- Early news organizations erred by giving away digital versions of print products for free.
- This cannibalization of print revenue led to struggles in monetizing digital journalism effectively.
Origins Of Journalist Toolbox
- The Journalist's Toolbox began as a simple page of links in 1996 and evolved into a widely used resource over 27 years.
- Mike kept evolving it despite obstacles and retains ownership through trademarking the brand name.